Capturing the spirit of Never Settle for people who demand more.
Client
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One Plus
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Campaign
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Strategy
Creative
Photography
Production
Post-Production
OnePlus is driven by the spirit to always do better and achieve more.
We developed the "Never Settle" campaign platform and brought the story to life across TV spots and Social content.
Starting with an anthemic film and followed by a series of individual profiles, we embraced the community who embody this same core idea – that it’s never about perfection – it’s about the constant pursuit of better.