Colgate-Palmolive
Reimagining a purpose-led identity for a 200 year-old brand.
Client
∙
Colgate
type
∙
Brand Purpose & Identity
location
∙
New York
Colgate-Palmolive came to us with a big ask: take a 200-year-old company with some of the most trusted brands in the world, and give their purpose new life.
Together, we created Make More Smiles - a unifying global brand platform that puts the smile at the center of everything they do, as a universal symbol of health, belonging, and progress.
We built the tools to make it real everywhere: a manifesto to rally around, a messaging framework, a hero film, and a global toolkit for teams to tell the story, from recruiting events to retail boardrooms.
The result: a pivotal shift in how Colgate-Palmolive shows up in the world—rooted in optimism, care, and the ambition to create a healthier future for all people, their pets, and our planet.
more work
Going beyond the sale and into life’s biggest moments.
Redefining the GRE for new generation of applicants
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